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Craig Baldo

Craig Baldo 1 Photo

The summer of 2007, I landed an internship with Wieden and Kennedy in Portland, Oregon where I wrote my first TV and print ads for NIKE. While in the Pacific Northwest, I booked Bumbershoot in Seattle opening six shows for Janeane Garofalo. Six months later, a few weeks into my first full-time job as a copywriter for Kirshenbaum, Bond and Partners in NYC, I taped my debut stand-up appearance on Late Night with Conan O’Brien. The focus thing was working- writing began to fuel my stand-up and vice versa. At KBP, I went on to create “3conomics” for Wendy’s, which became their Value Menu campaign during the early days of the recession, and was awarded a Golden Bagel by the agency for Campaign of the Year. Soon after, I was featured prominently in New York Magazine as one of “Ten New Comedians that Funny People Find Funny.” That Fall, after “leaving” KB where I had penned over 20 TV and radio spots for Wendy’s, most of them airing nationally, I jumped into a Hybrid car for a month and drove cross-country, writing and producing a Ford Motor Company sponsored comedy project for J. Walter Thompson. Since I’ve had stints writing freelance for Euro RSCG and Grey.


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