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Act As If

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Peter Verdell started his career as an A&R rep for Drive-Thru Records during the pop-punk revolution of the early-mid 2000’s, an era which saw the label propel bands like Dashboard Confessional, Something Corporate, and New Found Glory to mainstream success. Feeling the urge to create music of his own, Verdell left the label to study music at a local college and to focus his attention on songwriting.  In May 2010 he released his debut LP, There’s a Light, under the name Act As If. Shortly after its release, songs from There’s a Light were featured on TV shows spanning ABC, CBS, MTV, and IFC. The album was featured as “New & Noteworthy” by iTunes music and deemed “Fuseworthy” by Fuse TV. Additionally, Apple licensed the song “About Saying & Meaning Goodbye” in the promo video for their OS X Lion software.
 
Verdell soon put together a band and began playing shows at L.A. clubs including The Satellite, The Bootleg, Hotel Cafe, The Roxy, The Troubadour, The Viper Room, The Glasshouse, and Silverlake Lounge. In 2012 the band released a 4-song EP entitled The Iron Is Hot, as well as an original Christmas song “Sleigh Bells and Reindeer” which features local-darling Lucy Schwartz and Brian Fennell of the Seattle band Barcelona on guest vocals. The Iron Is Hot received generous accolades on buzzworthy blogs including Kings of A&R, Kick Kick Snare, and Buzz Bands LA, and the song “Oh My My” has received extensive airplay on KROQ FM's Locals Only program with DJ / taste-maker Kat Corbett. The music video for "Oh My My" premiered on MTV.com, and is currently playing in retail stores across the U.S.
 
Most currently, Act As If have released a new single “L.A Kid” on YouTube as a teaser for their upcoming full-length album. “L.A. Kid” has already been spun on KROQ Locals Only several times and has secured spots in the top-5 countdown for most requested songs of the week. The new album is expected for release in spring 2014.

 

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