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Asking Alexandria

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Life is all about how quickly you get back up. In January 2015, everything changed for Asking Alexandria. The chart-topping, gold-selling UK hard rock outfit parted ways with singer and founding member Danny Worsnop. On the outside, the future might’ve seemed uncertain—even grim—to some, but Ben Bruce [lead guitar, vocals], James Cassells [drums], Cameron Liddell [rhythm guitar], and Sam Bettley [bass] dusted themselves off, lifted their chins, and got right back up.
 
“We hadn’t reached our destination yet, and Danny had,” admits Bruce. “I think it was necessary. When it happened, I was devastated. I lost my best friend. We even started referring to this part of our career as ‘The Black period.’ It was the darkest time, but we weren’t going to give up. If he hadn’t left, I don’t think we would’ve been as inspired as we were. I also don’t think Asking Alexandria would still be around. Instead, we’re more excited than ever about this band.”
 
Bruce locked himself in his New Jersey home and immediately began writing ideas for what would become the group’s fourth full-length album, The Black [Sumerian Records]. He studied their early material, focusing on capturing that initial magic and rekindling their groove-driven and electronic-laden metallic swing.
 
In order to properly do that, the band actually turned to a fan. Ukrainian singer Denis Stoff gained notoriety posting Asking Alexandria covers on YouTube and consequentially inked a deal with Sumerian Records in his band Make Me Famous. Bruce shot him an email one night. The next day, a new Asking Alexandria song had vocals.
 
“When I first saw him on YouTube, I thought he sounded just like Danny, and it was so weird,” recalls Bruce. “So, I reached out. As soon as he sent me the first demo, it didn’t feel like there was a new guy. He’s Asking Alexandria’s singer. It’s like it was always meant to be. He gave us a new lease on life.”
 

 

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